We concentrate on your fundraising so you can focus on your programs.
We concentrate on your fundraising so you can focus on your programs.
ABOUT US
Lawrence Direct Marketing, Inc. (LDMI) is a full-service direct response agency specializing in nonprofit fundraising.
LDMI concentrates on every aspect of your fundraising program to help your nonprofit acquire new donors, retain donors longer, and increase net income from those donors.
WE’VE GOT YOUR BACK
LDMI’s experienced and professional staff has helped clients build thriving databases of loyal donors from scratch. And we’ve successfully grown the number of supporters and increased net income for clients who were struggling with in-house programs or ineffective outside help.
No Matter the Size of Your Nonprofit . . .
LDMI offers hands-on personal attention to all of our clients.
From initial concept development to final back-end data analysis, we will work with you every step of the way and respond quickly to any questions or concerns you may have.
TRUST LDMI FOR YOUR FUNDRAISING NEEDS
OUR SERVICES
Tap each service for more information.
Direct Mail Fundraising
Even in today’s multi-channel world, direct mail is still the “heavyweight champ” of direct response. It remains the primary source of fundraising and donor involvement for the vast majority of nonprofits. Our experienced team creates donor-focused direct mail packages that tell your story, raise net income, and win hearts and minds for your mission: Membership Card Mailings, Challenge Grant Mailings, Holiday Card Mailings, Annual Fund Appeals, Donor Newsletters, Planned Giving Mailings, Monthly Giving Mailings, Welcome Series Packages, “Thank You” Letters, Acquisition (Prospect) Appeals, and more.
Email Fundraising
LDMI offers a full range of services to help maximize your online fundraising potential. This includes strategies and products to integrate your online fundraising with your direct mail program — which can increase your overall donations.
We can help you with: Fundraising Emails, Emails Integrated with Direct Mail Packages, E-newsletters, GivingTuesday Fundraising Email Series, Year-End Fundraising Email Series, Landing Pages, Donation Pages, Email Appends, Social Media Management, and more.
Print Production
LDMI doesn’t own printing equipment — so we’re not just selling you time on print presses. Instead, we work with a network of trusted printers across the country to have your unique direct mail package and print collateral produced at the highest quality and lowest cost. LDMI competitively bids each component of each job to pair your needs with the best vendor for the best price in the necessary timeline.
We’re experts at Production Brokerage and Production Management.
Data Analysis
LDMI’s team has a wealth of experience analyzing data, segments, and responses to find the information that will help you make smarter decisions about your fundraising campaigns.
We can help you with: Database Segmentation, RFM, Bluebook Reports, Testing Reports, Fundraising/Cost Projections, and more.
List Services
LDMI has access to a vast market of third-party lists and the knowledge to find the right prospects for our clients.
And we can help you maximize the profit from your existing database of customers or donors and leverage that database to reduce acquisition costs.
We’re experts in List Management, List Brokerage, and List Optimization.
Database Support
Do you need help maximizing the return from your existing database through analysis, segmentation, and targeting?
LDMI has all your needs covered: Database Management, Database Segmentation, Database Analytics, Database Optimization, Cooperative Databases, Data Appends, Demographic Appends, Age Appends, and more.
TESTIMONIALS
I don’t know how many millions of dollars LDMI has raised for the Media Research Center, but I do know why this firm has been so successful. Three reasons: Brilliant strategic thinking, sound execution, and absolute integrity. There’s not much more a client can ask for.
Jim and his team at Lawrence Direct Marketing, Inc. have been working with me at Sudan Relief Fund for a decade now. In that time, they have grown our database from around 10,000 donors to over 100,000. They have also raised us over $26,000,000 in net income, after all costs! More importantly, they have developed a consistent message in support of our programs. They have created a donor newsletter, a monthly giving program, a steady source of major donors, and encouraged many planned, wills, and estate gifts. I highly recommend LDMI to any nonprofit looking to partner with a direct marketing agency.
Simply said, the Parents Television Council would not exist today without the fundraising efforts of Lawrence Direct Marketing. LDMI provided superb strategic planning for the PTC’s fundraising and grassroots activism, and that strategy came with excellent tactics and — most importantly — with execution.
ICMC, the International Catholic Migration Commission, began work with Lawrence Direct Marketing Inc. (LDMI) at my urging when I served as ICMC President. Despite being Papally founded, ICMC had no donor recognition or revenue in the United States. Over the next six years LDMI built us a database of over 30,000 donors and raised over $3 million dollars in net income after all costs! LDMI proved to be highly professional, highly ethical, and always attentive to our needs. They earned my fullest recommendation.
Lawrence Direct Marketing took over our direct mail fundraising at the beginning of 2014, and in less than three years built an annual array of successful House mailings and re-started membership growth with new-donor-acquisition mailings at a satisfyingly low cost. Mike and Jim Lawrence know “the Catholic market,” and our Monastery has benefited greatly from their expertise.
LDMI played a critical role in helping us expand our supporter base through highly-customized, targeted direct mail services. Over the course of multiple campaigns, we consistently found their staff to be responsive, insightful and professional.
A relationship with LDMI is like having a tenured and highly experienced marketing department on staff. They are thorough, creative, and very flexible. They will meet your deadlines and your budget. They will collaboratively work with you to define realistic objectives within your budget and develop a plan to attain your desired results. LDMI understands what drives successful direct response campaigns. They will craft for you a measurable business solution leveraging all applicable channels including direct mail, telemarketing, email marketing, and other web-based initiatives. They will analyze your results, assist you in presenting them to your management team, and provide appropriate next step options.
OUR TEAM
E. Michael Lawrence
Founder
James Lawrence
President
Connie Lawson
Director of Operations
Mike Podgorny
Director of Production
Sean Finnegan
Online Marketing Manager
Katie Pappano
Account Coordinator
CONTACT US
22 John Marshall St., Ste. B
Warrenton, VA 20186
Phone: 540.349.9278
Fax: 540.347.7885
Email: info@lawrencedirect.com
