Home - Sections - Strategy


  • Who are your ideal prospects?
  • Which channel(s) should you use to reach them?
  • What ROI can you expect?
  • Where should you start?
  • How can you get more out of your existing database?
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These are among the questions LDMI can help you answer during our Initial Strategy Session. E-mail or call Jim Lawrence This email address is being protected from spambots. You need JavaScript enabled to view it. at 540-349-9278 right now to get started.

Home - Sections - Creative


Our creative approach starts with powerful copywriting supported by elegant design. We pair experienced copywriters with experienced designers to craft the ideal message, tone and look for you.

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If your existing creative is in need of a new approach or you are just getting started, E-mail or call Jim Lawrence james@lawrencedirect.com at 540-349-9278 right now to get started.

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Home - Sections - Production


We don’t produce your winning appeals. We find the right vendors, with the right capabilities, for the right price, and in the needed timeline; and then we manage them to produce your winning multi-channel appeals .

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E-mail or call Jim Lawrence james@lawrencedirect.com at 540-349-9278 right now to get started.

home - Sections - Analysis


One of the biggest mistakes made in direct marketing is failing to accurately measure and interpret results. Our experienced team of data-professionals loves crunching numbers.

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Each action we take on your behalf will be coded separately, tracked, ROI measured, professionally reported and interpreted through back-end analysis. Our job is to test, refine and repeat. E-mail or call Jim Lawrence james@lawrencedirect.com at 540-349-9278 right now to analyze your way to better results.

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Home - Featured Testimonial

Featured Testimonial

Lawrence Direct Marketing took over our direct mail fundraising at the beginning of 2014, and in less than three years have built an annual array... Read more...
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LawDirectMktng Why Choose Professional List Brokers and Managers? https://t.co/SKrxWNertc https://t.co/flL6sO4zbj
LawDirectMktng RT @basecamp: "Get to the point—It’s the single best way to improve your day-to-day writing" by @dankim. https://t.co/6wqPjS6gDx

Home - About

About LDMI

Lawrence Direct Marketing, Inc. was founded in 1987 as a full-service direct response agency.

LDMI Founder and President E. Michael Lawrence has been professionally active in the direct response field since 1966, when he helped to launch Triumph magazine, a monthly journal of Catholic thought, through direct mail circulation promotion and fundraising.

In 1976, Mike Lawrence joined Wiland Services, Inc., (WSI) a direct mail database management and data processing services company. He left WSI 11 years later as Executive Vice President - Operations, and a member of the company's Board of Directors, to form LDMI.

In 2002, Mike's son, James, joined LDMI after a career in high-tech sales. He first worked in the list management and brokerage department, then launched LDMI's online division and is now Vice-President of Client Services.

Located in Warrenton, VA, about an hour west of Washington, D.C., LDMI today offers its select group of non-profit, B to B and B to C clients deeply-experienced strategic input, breakthrough creative and hands-on personal attention.


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