"Simply said, the Parents Television Council would not exist today without the fundraising efforts of Lawrence Direct Marketing. LDMI has provided superb strategic planning for the PTC's fundraising and grassroots activism, and strategy comes with excellent tactics and -- most importantly -- with execution. Lawrence is more than a vendor; Lawrence is our partner."

Tim Winter
Parents Television Council
President

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LawDirectMktng @midwesttgs Another thing I find interesting is to do the same calculation as you showed in your formula but break… https://t.co/hYs5iGfbZC
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LawDirectMktng @midwesttgs Great thanks. Some use percent who give second gift but I like this metric better.
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LawDirectMktng @midwesttgs Just curious how you measure retention?
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