Unless prompted on the donation page, the majority of online donors probably never realize that 100 percent of their gift isn’t going to their favored charity. While the entire amount donated is still tax deductible, a small percentage usually pays fees charged to the nonprofit by the provider of the online fundraising platform. Read more...
The explosion of digital marketing and communications in the past decade has many nonprofits wondering if direct mail will still be an effective means of soliciting responses from the next generation of Americans that are already beginning to take the reins of leadership in business and civil society, the Millennials. Millennials — the generation born between the early 1980s and early 2000s — are unlike previous generations in numerous respects, and a lot of time has been spent studying their habits and how to best market to them. “Will they respond to direct mail?” is a big question. As a Millennial (on the upper end), I can say that I’ve always been interested in getting the mail from my mailbox as soon as I get home to see what was delivered that day. And it appears a large percentage of Millennials are like me in that regard. USPS Delivers recently published an article pulling from a number of studies examining the “myths and truth” of Millennials and direct mail. Among the findings was that 84% of millennials look through their mail on a regular basis, and 87% of millennials like receiving direct mail. US Presort put together a great infographic (below) summarizing the article. While nonprofits should absolutely invest in online services, direct mail will continue to be an extremely important part of any fundraising or marketing campaign far into the foreseeable future. And instead of thinking the choice is between one or the other, bolstering your nonprofit’s integrated fundraising across multiple channels should be a top priority.
For the past 30 years, Lawrence Direct Marketing, Inc. (LDMI) has worked closely with Catholic nonprofits to raise millions of dollars in support of their charitable missions. Catholic fundraising is a specialty of ours, which is why LDMI is a proud member of the National Catholic Development Conference (NCDC). Read more...
Direct Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered. Read more...

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Featured Testimonial

"LDMI has played a critical role in helping us expand our supporter base through highly- customized, targeted direct mail services. Over the course of multiple... Read more...

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