The explosion of digital marketing and communications in the past decade has many nonprofits wondering if direct mail will still be an effective means of soliciting responses from the next generation of Americans that are already beginning to take the reins of leadership in business and civil society, the Millennials. Millennials — the generation born between the early 1980s and early 2000s — are unlike previous generations in numerous respects, and a lot of time has been spent studying their habits and how to best market to them. “Will they respond to direct mail?” is a big question. As a Millennial (on the upper end), I can say that I’ve always been interested in getting the mail from my mailbox as soon as I get home to see what was delivered that day. And it appears a large percentage of Millennials are like me in that regard. USPS Delivers recently published an article pulling from a number of studies examining the “myths and truth” of Millennials and direct mail. Among the findings was that 84% of millennials look through their mail on a regular basis, and 87% of millennials like receiving direct mail. US Presort put together a great infographic (below) summarizing the article. While nonprofits should absolutely invest in online services, direct mail will continue to be an extremely important part of any fundraising or marketing campaign far into the foreseeable future. And instead of thinking the choice is between one or the other, bolstering your nonprofit’s integrated fundraising across multiple channels should be a top priority.
For the past 30 years, Lawrence Direct Marketing, Inc. (LDMI) has worked closely with Catholic nonprofits to raise millions of dollars in support of their charitable missions. Catholic fundraising is a specialty of ours, which is why LDMI is a proud member of the National Catholic Development Conference (NCDC). Read more...
Direct Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered. Read more...
If your nonprofit’s direct mail copy doesn’t communicate that your charity urgently needs money when attempting to convince the reader to donate, then something is very, very wrong. You can expect the results of your campaign would be about the same if you told the mail shop to find the nearest dumpster instead of the nearest post office. But when expressing an urgent need, some nonprofits perpetually sound like they are “going broke.” That’s not necessarily a bad thing. Read more...
Unless your nonprofit wants to waste money printing extra direct mail pieces, and deal with complaints from people who received several copies of the same mailing, you should take time to become familiar with the “merge/purge” process. Read more...

Page 3 of 26

Featured Testimonial

Featured Testimonial

"We have been a customer of Lawrence Direct since the late eighties. Initially they authored, produced and mailed a newsletter for us that became the... Read more...

Right - Twitter Feed

LawDirectMktng @CruzKayne Thank you for sharing your story!
LawDirectMktng @JuntaeDeLane You are welcome sir! Thanks for inspiring and encouraging viral acts of kindness!

       

Back to top

Powered By

Powered By WebKenner