... let's be clear what the crime was here. The crime is not,"telemarketing calls, direct mail" the crime IS "they used the organizations for "lucrative employment for family members and friends, and spent consumer donations" on items like cars, trips, luxury cruises, and jet ski outings." Too often in these cases people focus on the fundraising as evil. What is evil is taking the "funds-raised" and spending them on purposes other than what the people who gave you the funds intended. http://tinyurl.com/myb8err  
Great study about the negative consequences of trying to make fundraising positive versus realistic. http://tinyurl.com/n2j8v2p What we know Donors give to meet specific needs Happy photos and stories communicate that the problem is already solved (and if the problem is solved, you don’t need your donors). How did we test this Although every nonprofit in the world challenges the need to display need – one of our largest international relief and development partners created a notable test of this theory. In an hour long direct response television program, they changed 22 seconds of copy and images to reflect more of the successful / hopeful, joyous angle of their work. What we learned In this head-to-head test, those 22 seconds of joy and success reduced their response rate by 30%!
http://tinyurl.com/p5f65ca Charities that send out letters and small pieces such as postcards, a category known as nonprofit standard mail, will pay about 2 percent more in postage under the new rates. 
http://philanthropynewsdigest.org/news/10-million-raised-for-earthquake-relief-in-two-days-via-facebook In the first two days after a donate button for Nepal earthquake disaster relief efforts was placed atop Facebook pages, more than half a million people donated $10 million to the International Medical Corps, Mashable reports. The social networking giant also pledged to match up to $2 million in donations for relief efforts.
Here are ten suggestions from the Bloomerang blog, compliments of Future Fundraising 1. Subject line. Remember what it's for: To get people to open the email. 2. Clean images with small file sizes. 3. Personalized greeting. Use the recipient's name. Unless you know things are likely to go awry. 4. Donor-centric tone. Make it about them, not you. 5. Specific appeal. As them to do one specific thing. 6. Suggest donation amounts. 7. Communicate impact. Show them they can make a difference. 8. Short -- get them to your website. 9. Personalized signature. 10. Style and grammar rules don't apply. Warmth, urgency, and connection do. Source: http://tinyurl.com/kejsrmc Original article: https://bloomerang.co/blog/10-steps-to-a-successful-fundraising-appeal-email/

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