Great #fundraising article. Two key points: Stories beat stats and Choose the right image. 1. In a well-known study, participants were asked to give based on: A story about one starving child. Statistics about starving children A story about a starving child with statistics about starving children. The all-stats/no story version cratered. But so did the story plus the statistics. 2. Choose the right image. This is vital -- show the identifiable victim in distress. Feature this image in the appeal, in the response device or online donation page, even on the reply envelope. And include a caption or other wording that reinforces the victim's name and plight. http://tinyurl.com/mwbulqx
"If your site isn't fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches" http://tinyurl.com/o2nfykp Hint, if you have responsive design you will be OK. Responsive design is where the site recognizes the device the visitor is on and shows a version of the page that is optimized for the screen size.
"Direct mail is the technique of asking strangers for money through the mail. It is not as easy as many people think. Many people who run organizations think they can write the letter and voila the money pours in. In fact, direct mail is a technique, part art part science. And you can lose your shirt if you don’t know the techniques. But the people who know the techniques are masters at moving the people to action. What direct mail guys know is that people will not act unless there is an emergency that has made them angry or fearful. Nothing else works. " http://www.crisismagazine.com/2015/men-dont-march-natural-law
"Do you have what it takes to be a game-changer like charity:water? Yes, you absolutely do. The real question is are you willing to do what charity:water does? Most organization are not. Here's what charity:water does that's different, according to npENGAGE, at So, You Want to Be like charity:water? They don't spend all their time and energy describing and explaining themselves. They focus on telling stories about their donors: Most of us in America don't know what it's like to not have access to clean water, but by telling meaningful stories -- stories of those in need and stories of the supporters giving up their birthdays to help -- they help us relate to a community in Africa. Please let that sink in a bit. They aren't trying to raise funds by "educating" people about the problem of water in poverty areas. " http://tinyurl.com/oe3yhjx
This is just as true in day to day interactions with coworkers, loved ones, etc... "Donors need to feel they can trust you and the organization. That cannot happen unless they see you, know who you are, can look you in the eye and know you are being authentic… which is what major gift fundraising is all about." http://veritusgroup.com/the-magic-of-being-face-to-face/
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