Not my data but I can see the point. http://tinyurl.com/j8zd9oq
The three I found most interesting! 1. Quality video content will become more valuable than written content. 9. Page load optimization will matter more than ever. 10. Mobile website optimization will surpass desktop optimization. http://www.targetmarketingmag.com/post/top-10-seo-trends-for-2016/
So true, "Fundraising, I assert, is as much a science as an art. Being perky may be a good quality for a development director, but I’ll take organized and in love with follow up over perky every day." http://toobusytofundraise.com/2016/01/11/consistency-beats-brilliance-every-single-time/ With thanks to http://www.futurefundraisingnow.com/future-fundraising/2016/01/how-to-succeed-in-fundraising-show-up-and-pay-attention.html Dramatic strokes of genius, sudden flashes of inspiration, amazing new shiny objects ... those are all nice. But consistency is what wins the day and brings home the bacon.
INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. Need some inspiration? Check out these "How-To" examples from the HubSpot blog: How to Write a Blog Post: A Simple Formula to Follow How to Do Keyword Research: A Beginner's Guide How to Write an Effective Meta Description (Yes, They Still Matter) BODY: Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart. Some common section headers include: Step 1: Getting Started Step 2: Do Your Background Research on… Step 3: First Steps for… Step 4: Analyze and Repeat Step 5: Wrapping Up You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly. Include visuals Include short explanatory phrases in your headers At the end, transition into your conclusion CONCLUSION: Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action to turn your blog post into a marketing machine! Congratulations! What a lovely how-to post you've created.
Another great post by Future Fundraising Now: "Committee-written or edited copy always ends up like that. Committees can only make it worse. And in the consensus-driven world of nonprofit culture, committees do their evil work all the time. It's costing them money -- because donors don't have time to read that garbage. And it's shrinking their souls -- because it's not motivating them to give as much. And because bad writing does that." http://tinyurl.com/gnt7foj
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