Facebook is becoming a necessary tool of all non-profits. But it is important to use it properly and effectively. Fundraising with Facebook is a risky proposition however it is more useful as a platform to keep your supportreers up-to-date on your organizations work.
In order for your followers to become donors you need to move them from facebook to your contact list.
Gary Hennerberg gives some great tips on migrating your Facebook Friends to your own email list: http://www.targetmarketingmag.com/post/migrate-facebook-followers-now-to-opt-in-email-lists/#utm_source=today-%40-target-marketing&utm_medium=newsletter&utm_campaign=2016-04-20&utm_content=migrate+facebook+followers+now+to+opt-in+email+lists-4
Also, if you'd like to find an easy way to optimize your Facebook engagement, check out our new ebook here: