Friday, 13 May 2016 09:25 AM / by Sean Finnegan

Man_Reading_Digital_Newsletter_tcm21-54327.jpgThere are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for obvious reasons. But there are other, and perhaps more important, ways to judge success. Here's a great article that lays out the case for why you should think twice about email ROI.

https://litmus.com/blog/4-reasons-email-marketings-roi-doesnt-matter?utm_campaign=obsevations_mktgROI&utm_source=twitter&utm_medium=social

 


 

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