Friday, 13 May 2016 09:25 AM / by Sean Finnegan

Man_Reading_Digital_Newsletter_tcm21-54327.jpgThere are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for obvious reasons. But there are other, and perhaps more important, ways to judge success. Here's a great article that lays out the case for why you should think twice about email ROI.

https://litmus.com/blog/4-reasons-email-marketings-roi-doesnt-matter?utm_campaign=obsevations_mktgROI&utm_source=twitter&utm_medium=social

 


 

Please feel free to download our new ebook 5 Engagement Strategies for Non-Profits to use on Facebook by clicking below:

 

 

Featured Testimonial

Featured Testimonial

"We have been a customer of Lawrence Direct since the late eighties. Initially they authored, produced and mailed a newsletter for us that became the... Read more...

Right - Twitter Feed

LawDirectMktng #Fundraising project pecked to death by ducks https://t.co/UtFgMsqSNc)
8hreplyretweetfavorite
LawDirectMktng Excited for #BRIDGE18 starting TODAY. Come see LDMI at Booth #124! https://t.co/LiFqZkM4A1
LawDirectMktng #Bridge18 starts today! Excited to present, Non-Premium Acquisition Techniques that Convert, Wednesday at 11:15.

       

Back to top

Powered By

Powered By WebKenner