Tuesday, 12 April 2016 10:46 AM / by James Lawrence

I have witnessed this too many times to count.

"Far too many nonprofits have a plan for their best donors that goes like this: If your giving rises to a certain level, you get "special treatment." So far, so good. But what that means is they get dramatically less contact than they got when they were giving so much they became major donors. They stop getting asked, and many stop giving. If you don't have a plan that you're actually going to fully execute for your best donors -- just leave them be. That's not the best thing to do, but it's far better than going silent. "

 

Takeaway point. If you get "major" donations via direct mail don't stop sending those donors direct mail.

Stop sending them direct mail for three reasons only....and really only the first two.

1. If they ask

2. If they die

3. If their relationship with their Major Gift Officer is so good and contact so frequent and they already told the MGO they would give their large check over lunch next week anyway.

http://tinyurl.com/zr9p8hl

You got to dance with the one that brought you

Stay with the one that wants you

The one who's gonna love you when all of the others go home

Shania Twain

Featured Testimonial

Featured Testimonial

"We have been a customer of Lawrence Direct since the late eighties. Initially they authored, produced and mailed a newsletter for us that became the... Read more...

Right - Twitter Feed

LawDirectMktng @Brodskee @DrJeck @DrJeck what say you? “This school system should be leading the country on figuring out how to b… https://t.co/kDUX3pVP3R
LawDirectMktng @rickygervais @wolfetone98 If you kill off the dog I’ll come find you @rickygervais
LawDirectMktng @tclaybuck Attrition? NCOA, deceased, do not mail, merged dupes, moved to MD?

       

Back to top

Powered By

Powered By WebKenner