Thursday, 14 April 2016 09:26 AM / by James Lawrence

Here are ten suggestions from the Bloomerang blog, compliments of Future Fundraising

Man_Reading_Digital_Newsletter_tcm21-54327.jpg1. Subject line. Remember what it's for: To get people to open the email.
2. Clean images with small file sizes.
3. Personalized greeting. Use the recipient's name. Unless you know things are likely to go awry.
4. Donor-centric tone. Make it about them, not you.
5. Specific appeal. As them to do one specific thing.
6. Suggest donation amounts.
7. Communicate impact. Show them they can make a difference.
8. Short -- get them to your website.
9. Personalized signature.
10. Style and grammar rules don't apply. Warmth, urgency, and connection do.

Source: http://tinyurl.com/kejsrmc
Original article: https://bloomerang.co/blog/10-steps-to-a-successful-fundraising-appeal-email/

 

 

Featured Testimonial

Featured Testimonial

"A relationship with LDMI is like having a tenured and highly experienced marketing department on staff. They are thorough, creative, and very flexible. They will... Read more...

Right - Twitter Feed

LawDirectMktng RT @voxdotcom: When it comes to disaster relief, donors can’t much affect search-and-rescue. They can affect long-term recovery. https://t.…
LawDirectMktng @JohnWall print this out, put it in your locker and make em pay all season https://t.co/aJdDZaDoBx
LawDirectMktng @amnestyusa Please keep this pinned to mark the end of AI’s legitimacy as a non-partisan organization. It will also… https://t.co/wnsBOUhg9v

       

Back to top

Powered By

Powered By WebKenner