Thursday, 14 April 2016 08:47 AM / by James Lawrence

mailbox.jpg"Direct mail is the technique of asking strangers for money through the mail. It is not as easy as many people think. Many people who run organizations think they can write the letter and voila the money pours in. In fact, direct mail is a technique, part art part science. And you can lose your shirt if you don’t know the techniques. But the people who know the techniques are masters at moving the people to action. What direct mail guys know is that people will not act unless there is an emergency that has made them angry or fearful. Nothing else works. " http://www.crisismagazine.com/2015/men-dont-march-natural-law

 

 

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Lawrence Direct Marketing took over our direct mail fundraising at the beginning of 2014, and in less than three years have built an annual array... Read more...

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LawDirectMktng @RepJoshHarder @BetsyDeVosED Rep. Harder your statement is the best justification for cutting these programs. If on… https://t.co/dGm10kvR5u
LawDirectMktng @andykingraising @cherian_koshy What about the fundraisers ability to sell board on direct mail expenditure due to… https://t.co/A85VDTpSej
LawDirectMktng "Need-based #fundraising is far more effective than success-focused fundraising. It's been tested thousands of time… https://t.co/jWNqJOL6iP

       

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