Testing to Improve Upon a Successful Prospect Package
We recently conducted a couple of tests on a rollout mailing of a successful prospect (acquisition) [...]
The Fundraising Mindset
The fundraising mindset is not natural for most people. It takes a lot of work and [...]
Do You Want Your Donors to Fall Out of Love?
“Why do you mail so often? I don’t need all those letters.” Hearing something like this [...]
Keep Testing to Beat Your Control Package
Every nonprofit’s goal is (or should be) to have direct mail fundraising packages that deliver good [...]
Case Study: Circle Ask Amount Test to Raise Average Gift
Optimizing the return on your nonprofit’s direct marketing investment is both an art and a science. [...]
Overall Charitable Giving Still Growing
Despite a decrease in the number of donors, overall giving to nonprofits increased for the seventh [...]
Visual Content Is Important, but Manage it Properly
Great visuals are known to increase audience engagement across almost all communication channels. The right photo [...]
Analyzing Direct Mail Results
A sometimes overlooked, but essential, element of a nonprofit’s direct mail program is data analysis. Simply [...]
Using Donor Newsletters to Bond Donors With Your Nonprofit
One of the best ways to keep donors excited about supporting your nonprofit’s cause is to [...]
