Testing to Improve Upon a Successful Prospect Package
lawrencedirect2019-07-30T18:35:24+00:00We recently conducted a couple of tests on a rollout mailing of a successful prospect (acquisition) [...]
About lawrencedirect
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The Fundraising Mindset
lawrencedirect2019-06-28T18:39:43+00:00The fundraising mindset is not natural for most people. It takes a lot of work and [...]
Do You Want Your Donors to Fall Out of Love?
lawrencedirect2019-06-20T01:51:59+00:00“Why do you mail so often? I don’t need all those letters.” Hearing something like this [...]
Keep Testing to Beat Your Control Package
lawrencedirect2019-06-06T19:01:31+00:00Every nonprofit’s goal is (or should be) to have direct mail fundraising packages that deliver good [...]
Case Study: Circle Ask Amount Test to Raise Average Gift
lawrencedirect2019-05-24T17:36:12+00:00Optimizing the return on your nonprofit’s direct marketing investment is both an art and a science. [...]
Overall Charitable Giving Still Growing
lawrencedirect2019-05-17T17:55:16+00:00Despite a decrease in the number of donors, overall giving to nonprofits increased for the seventh [...]
Visual Content Is Important, but Manage it Properly
lawrencedirect2021-07-31T21:20:12+00:00Great visuals are known to increase audience engagement across almost all communication channels. The right photo [...]
Analyzing Direct Mail Results
lawrencedirect2019-04-18T15:58:39+00:00A sometimes overlooked, but essential, element of a nonprofit’s direct mail program is data analysis. Simply [...]
Using Donor Newsletters to Bond Donors With Your Nonprofit
lawrencedirect2018-04-03T16:15:32+00:00One of the best ways to keep donors excited about supporting your nonprofit’s cause is to [...]
DVD Prospecting Program
lawrencedirect2018-02-25T13:58:51+00:00DVD Prospecting Program This Case Study focuses on a DVD Prospecting Program. In it, we analyze our [...]
Landing Page versus Direct to Donate
lawrencedirect2018-02-25T13:58:51+00:00Landing Page versus Direct to Donate This Case Study focuses on Landing Page versus Direct [...]
Online Fundraising Program
lawrencedirect2018-02-25T13:58:51+00:00Online Fundraising Program This Case Study focuses on Online Fundraising Program, especially for new Non-Profits. [...]
