7 Deadly Sins of #Fundraising Appeals…
lawrencedirect2015-07-10T18:02:41+00:00...and how to avoid them. Excellent advice. My favorite? "Do not change more than one element, [...]
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How repeating yourself in #fundraising raises more money
lawrencedirect2015-07-08T18:20:06+00:00Think of it this way: If your messaging is making you (or your boss) a little [...]
How to Double Your Landing Page Conversion Rates With 6 Easy Tune-ups
lawrencedirect2015-07-08T16:19:40+00:00Great tips from Phil Frost here http://tinyurl.com/pgqvq8t
Lead with Need # 2
lawrencedirect2015-06-30T14:03:51+00:00Really spot on advice about writing fundraising copy, and more specifically,."Leadign with Need." http://www.nonprofitpro.com/post/transport-donor-action/2/ It was [...]
Hope they rot in hell, but….
lawrencedirect2015-05-19T19:15:50+00:00... let's be clear what the crime was here. The crime is not,"telemarketing calls, direct mail" [...]
Lead with Need #donors #fundraising
lawrencedirect2015-05-19T13:38:10+00:00Great study about the negative consequences of trying to make fundraising positive versus realistic. http://tinyurl.com/n2j8v2p What [...]
Postal Commission approves higher nonprofit postage rates
lawrencedirect2015-05-08T17:52:22+00:00http://tinyurl.com/p5f65ca Charities that send out letters and small pieces such as postcards, a category known as [...]
$10 Million Raised for Earthquake Relief in Two Days Via Facebook
lawrencedirect2015-05-06T16:27:02+00:00http://philanthropynewsdigest.org/news/10-million-raised-for-earthquake-relief-in-two-days-via-facebook In the first two days after a donate button for Nepal earthquake disaster relief efforts was placed [...]
10 Suggestions to Improve your Email Fundraising
lawrencedirect2015-04-28T19:06:08+00:00Here are ten suggestions from the Bloomerang blog, compliments of Future Fundraising 1. Subject line. Remember [...]
In light of Nepal quake, excellent advice on disaster fundraising
lawrencedirect2015-04-27T18:57:52+00:00My favorite, "New donors you get through disaster fundraising will have terrible retention rates -- tens [...]
USPS delivery changes will negatively affect mail response
lawrencedirect2015-04-27T15:55:54+00:00USPS wants more curbside and/or clustered mail drops. This will cut down on the amout of [...]
Stories beat stats #fundraising #donors
lawrencedirect2015-04-20T13:14:03+00:00Great #fundraising article. Two key points: Stories beat stats and Choose the right image. 1. In a well-known [...]
