Fundraising Emails: Not an EXACT Science
lawrencedirect2016-05-05T12:12:22+00:00It is common wisdom in online fundraising that more email opens and clicks lead to more [...]
Follow the “Golden Rule” on Social
lawrencedirect2016-05-04T10:00:00+00:00I just finished watching this well done PSA (Writers note VERY FOUL LANGUAGE DO NOT WATCH IN [...]
Online Video: The Perfect Fundraising Campaign Idea
lawrencedirect2016-05-03T11:00:00+00:00Online video is a great way to attract new supporters to your cause. They can be [...]
Video Storytelling for Non-Profits
lawrencedirect2016-05-02T11:44:56+00:00Videos are a great way for non-profots to engage donors. Videos bring the viewer to a [...]
Social Media and Non-Profit Fundraising Ideas
lawrencedirect2016-04-28T11:00:00+00:00Social Media is a place where you (and your non-profit) meet your friends, catch up, and [...]
Your website is your drawing room. Social media is your back porch.
lawrencedirect2016-04-26T10:00:00+00:00I write and edit copy for direct mail, email, websites and social media. Each has its [...]
Online Fundraising Today
lawrencedirect2016-04-25T10:00:00+00:00Social Media is becoming an important channel for non-profits. Direct Mail is still key, but social [...]
Direct Mail Solutions
lawrencedirect2016-04-22T14:00:00+00:00The Cost of a Direct Mail Campaign can be daunting to many a non-profit, but really [...]
Help Wanted: Non-Profits and Social Media
lawrencedirect2016-04-22T10:00:00+00:00The entire blog is interesting but one thing that jumped out at me is how much [...]
Newsletter bonds subscribers to your Non-Profit
lawrencedirect2016-04-21T11:00:00+00:00Although uncomfortable, the job of any non-profit is to ask supporters for financial support. The work [...]
Non Profit Fundraising Strategies
lawrencedirect2016-04-20T14:41:32+00:00Facebook is becoming a necessary tool of all non-profits. But it is important to use it [...]
Writing fundraising copy for non-profits is not like Scrabble
lawrencedirect2016-04-18T15:12:49+00:00Don't write over the heads of your donors......write conversationally and tell them one person's story [...]
