Direct mail performance vs. online performance
lawrencedirect2015-10-26T20:42:10+00:00Recent reports and statistics on fundraising performance of nonprofit groups show that charities are not earning as [...]
General Philanthropy Statistics from the 2015 Giving USA Annual Report
lawrencedirect2015-10-02T15:11:27+00:00Total charitable giving in 2014 was $358.38 billion. 72% of charitable giving came from individuals. There was [...]
America, You Can Now Tweet a Donation to a 2016 Candidate
lawrencedirect2015-09-23T15:13:37+00:00Twitter and Square launched a new donation system on Tuesday morning, allowing users to send donations [...]
Younger Donors Are a Waste of Time
lawrencedirect2015-08-31T16:54:24+00:00Bold statement, and one that I agree with, from NonProfit Pro. http://tinyurl.com/n9tjrrb "This is where you [...]
That time American Red Cross suspended direct mail aquisition
lawrencedirect2015-08-24T18:43:08+00:00"Almost three years ago, American Cancer Society made either a visionary decision or a massive boneheaded mistake. They [...]
Talk about the change in the world your donors can make. That’s why they give
lawrencedirect2015-07-29T20:11:32+00:00Another great post by Future Fundraising Now http://tinyurl.com/q7h2pkw "Your donors don't give because you're great. They [...]
Great advice on major donor solicitor capacity
lawrencedirect2015-07-24T14:14:35+00:00"Many scatterbrained MGOs and development folks are cultivating 400-500 people, thinking they can be effective. They [...]
Our client received a $115,000 #donation from a #donor’s will
lawrencedirect2015-07-23T17:57:40+00:00Planned giving takes time. You have to plant the seed and it will eventually pay off. [...]
How to Use the Psychology of Color to Increase Website #Conversions
lawrencedirect2015-07-21T13:08:39+00:00"The Internet is a colorful place, and there is a lot that can be accomplished by [...]
Good article about the need for three balanced parts of a non-profit
lawrencedirect2015-07-17T15:21:07+00:00We all have to work together people :) http://tinyurl.com/ox529oy
Challenge: Write a fundraising letter that’s really about the donor
lawrencedirect2015-07-16T19:38:58+00:00Excellent post from Future Fundraising Now. http://tinyurl.com/nltcy65
Lose the jargon, speak plainly.
lawrencedirect2015-07-14T14:49:18+00:00http://tinyurl.com/nbpmtkv Let's be clear: Poor use of jargon can cost you. The Crazy Egg post cites [...]
