Email Marketing ROI
There are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for [...]
Why Direct Mail Is Still the Heavyweight Champ of Direct Response
Direct Mail Solutions The simplest definition of Direct Response Marketing is – “the use of a [...]
Excellent study about gift value, post planned giving commitment
I think this study is really important because too many non-profits ask less or shy [...]
Fundraising Emails: Not an EXACT Science
It is common wisdom in online fundraising that more email opens and clicks lead to more [...]
Follow the “Golden Rule” on Social
I just finished watching this well done PSA (Writers note VERY FOUL LANGUAGE DO NOT WATCH IN [...]
Online Video: The Perfect Fundraising Campaign Idea
Online video is a great way to attract new supporters to your cause. They can be [...]
Video Storytelling for Non-Profits
Videos are a great way for non-profots to engage donors. Videos bring the viewer to a [...]
Social Media and Non-Profit Fundraising Ideas
Social Media is a place where you (and your non-profit) meet your friends, catch up, and [...]
Your website is your drawing room. Social media is your back porch.
I write and edit copy for direct mail, email, websites and social media. Each has its [...]
