Survey says, “email-fundraising campaigns are not an effective replacement for direct-mail appeals”
Marks Paneth, an accounting firm that advises nonprofit clients, used online questionnaires and interviews to survey [...]
Fascinating interactive chart on online giving #GivingTuesday
It's not too late to have a sucessful Giving Tuesday! Email your donors, "take-over' above the [...]
Tell one person’s story to your donor not many
"According to psychologist Paul Slovic’s research about how the head and heart can influence how much [...]
Direct mail performance vs. online performance
Recent reports and statistics on fundraising performance of nonprofit groups show that charities are not earning as [...]
General Philanthropy Statistics from the 2015 Giving USA Annual Report
Total charitable giving in 2014 was $358.38 billion. 72% of charitable giving came from individuals. There was [...]
America, You Can Now Tweet a Donation to a 2016 Candidate
Twitter and Square launched a new donation system on Tuesday morning, allowing users to send donations [...]
Younger Donors Are a Waste of Time
Bold statement, and one that I agree with, from NonProfit Pro. http://tinyurl.com/n9tjrrb "This is where you [...]
That time American Red Cross suspended direct mail aquisition
"Almost three years ago, American Cancer Society made either a visionary decision or a massive boneheaded mistake. They [...]
Talk about the change in the world your donors can make. That’s why they give
Another great post by Future Fundraising Now http://tinyurl.com/q7h2pkw "Your donors don't give because you're great. They [...]
