Lessons From 30 Years in Direct Mail — Part I
You remember 1987: the year of “Black Monday,” when the stock market lost over 22% of [...]
Online Fundraising Accounts for Less Than 10% of All Fundraising Revenue
Online giving for nonprofits is growing, but remember, it still makes up only a small portion [...]
The Importance of NCOA and Data Hygiene
Is your nonprofit missing out on potential donations because you aren’t reaching your donors? Or even [...]
Visit LDMI at Bridge Conference
The Lawrence Direct Marketing, Inc. team will be on location next week, August 3-4, at the [...]
Bidding Out Direct Mail
When it comes to having their direct mail materials printed and shipped, every nonprofit is looking [...]
The Percentage of Unique Names on Prospect Lists and What it Means to Your Acquisition Efforts
Pop Quiz: Is having a low percentage of unique names on a prospect mailing list [...]
The Best Place to Find Major Donors
A client of LDMI once told us that he was looking around the room during a [...]
A Roadmap to Donor Retention for Nonprofits
Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention [...]
LDMI Creative Director Featured in DMAW Newsletter
Adam Cassandra is our Creative Director at Lawrence Direct Marketing, Inc. Recently, he was featured in [...]
