Nonprofit Fundraising and Marketing Trends for 2017
We’re almost two full months into 2017, but there’s still plenty of time for nonprofits [...]
Case Study: Prospecting Online Donors Through Petitions
You probably can’t scroll through your social timelines very long before being prompted to sign an [...]
Direct Mail Program Essentials: Writing Emotional Copy
The starting point for all effective fundraising appeals is to appeal to the heart, rather than [...]
5 Ways for a List Broker to Find Lists for a New Client
Although instincts are involved, list brokerage is a largely scientific endeavor. When searching for potential lists, [...]
Case Study: Landing Pages versus Direct-to-Donate
A common misconception in fundraising is that when sending an email appeal, the most effective method [...]
Monthly Giving: A Key Fundraising Technique
One of the most effective, but underused, fundraising strategies for non-profits is the Monthly Giving Program. [...]
Why Direct Mail Is Still a Key Fundraising Technique
Direct Mail is a type of Direct Response Marketing. For non-profits, it is not only a [...]
Non-Profit Direct Mail Program Essentials: A Thank You Letter for Every Donation
“Time and time again nonprofits make the mistake of not bothering to thank someone for a [...]
Case Study: Direct Mail Prospecting Increases Database of Donors 297%
With the ease and widespread acceptance of online fundraising many people speculate that direct mail [...]