In light of Nepal quake, excellent advice on disaster fundraising
lawrencedirect2015-04-27T18:57:52+00:00My favorite, "New donors you get through disaster fundraising will have terrible retention rates -- tens [...]
USPS delivery changes will negatively affect mail response
lawrencedirect2015-04-27T15:55:54+00:00USPS wants more curbside and/or clustered mail drops. This will cut down on the amout of [...]
Stories beat stats #fundraising #donors
lawrencedirect2015-04-20T13:14:03+00:00Great #fundraising article. Two key points: Stories beat stats and Choose the right image. 1. In a well-known [...]
Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here’s What You Need to Know
lawrencedirect2015-04-17T15:15:36+00:00"If your site isn't fully optimized for mobile devices, you will likely see a hit to [...]
Direct mail is a technique, part art part science
lawrencedirect2015-04-17T14:54:00+00:00"Direct mail is the technique of asking strangers for money through the mail. It is not [...]
Tell great stories #donors
lawrencedirect2015-04-16T16:12:25+00:00"Do you have what it takes to be a game-changer like charity:water? Yes, you absolutely do. The [...]
The power of being face-to-face
lawrencedirect2015-04-16T14:29:39+00:00This is just as true in day to day interactions with coworkers, loved ones, etc... "Donors [...]
5 Clues Your Fundraising is Going Downhill
lawrencedirect2014-09-03T15:25:22+00:00Great article and unfortunately all too familiar with some of these signs. "Don't we all want [...]
Social Media Warfare Russian style
lawrencedirect2014-06-05T12:38:01+00:00Documents Show How Russia’s Troll Army Hit America Russia’s campaign to shape international opinion around its [...]
