Why is Direct Mail Still the Best Solution for Non-Profits?
lawrencedirect2017-10-13T11:18:40+00:00Direct Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of [...]
Is ‘Going Broke’ Good Fundraising Copy?
lawrencedirect2017-09-28T12:37:06+00:00If your nonprofit’s direct mail copy doesn’t communicate that your charity urgently needs money when attempting [...]
Running an Effective Merge/Purge
lawrencedirect2017-09-19T14:31:04+00:00Unless your nonprofit wants to waste money printing extra direct mail pieces, and deal with complaints [...]
Lessons From 30 Years in Direct Mail — Part II
lawrencedirect2017-09-07T11:05:00+00:00In a previous post here, I discussed a few things in our direct mail world that [...]
Lessons From 30 Years in Direct Mail — Part I
lawrencedirect2017-08-25T11:05:00+00:00You remember 1987: the year of “Black Monday,” when the stock market lost over 22% of [...]
Online Fundraising Accounts for Less Than 10% of All Fundraising Revenue
lawrencedirect2017-08-11T14:09:39+00:00Online giving for nonprofits is growing, but remember, it still makes up only a small portion [...]
The Importance of NCOA and Data Hygiene
lawrencedirect2017-08-03T10:57:23+00:00Is your nonprofit missing out on potential donations because you aren’t reaching your donors? Or even [...]
Visit LDMI at Bridge Conference
lawrencedirect2017-07-28T11:00:00+00:00The Lawrence Direct Marketing, Inc. team will be on location next week, August 3-4, at the [...]
Bidding Out Direct Mail
lawrencedirect2017-07-14T12:07:00+00:00When it comes to having their direct mail materials printed and shipped, every nonprofit is looking [...]
The Percentage of Unique Names on Prospect Lists and What it Means to Your Acquisition Efforts
lawrencedirect2017-07-06T11:30:00+00:00Pop Quiz: Is having a low percentage of unique names on a prospect mailing list [...]
The Best Place to Find Major Donors
lawrencedirect2017-06-22T11:00:00+00:00A client of LDMI once told us that he was looking around the room during a [...]
A Roadmap to Donor Retention for Nonprofits
lawrencedirect2017-06-15T13:00:00+00:00Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention [...]
