Direct Mail Program Essentials: Writing Emotional Copy
lawrencedirect2017-02-09T11:53:06+00:00The starting point for all effective fundraising appeals is to appeal to the heart, rather than [...]
5 Ways for a List Broker to Find Lists for a New Client
lawrencedirect2017-02-03T10:40:42+00:00Although instincts are involved, list brokerage is a largely scientific endeavor. When searching for potential lists, [...]
Case Study: Landing Pages versus Direct-to-Donate
lawrencedirect2017-01-26T11:34:22+00:00A common misconception in fundraising is that when sending an email appeal, the most effective method [...]
Monthly Giving: A Key Fundraising Technique
lawrencedirect2017-01-20T13:19:19+00:00One of the most effective, but underused, fundraising strategies for non-profits is the Monthly Giving Program. [...]
Why Direct Mail Is Still a Key Fundraising Technique
lawrencedirect2017-01-13T13:05:04+00:00Direct Mail is a type of Direct Response Marketing. For non-profits, it is not only a [...]
Non-Profit Direct Mail Program Essentials: A Thank You Letter for Every Donation
lawrencedirect2017-01-05T11:00:00+00:00“Time and time again nonprofits make the mistake of not bothering to thank someone for a [...]
Case Study: Direct Mail Prospecting Increases Database of Donors 297%
lawrencedirect2016-12-22T12:21:10+00:00With the ease and widespread acceptance of online fundraising many people speculate that direct mail [...]
In Direct Response Copywriting, Copy Takes Precedence over Design
lawrencedirect2016-12-15T12:09:02+00:00In Non-Profit Direct Response, copywriting is king. This is not the case for typical, mainstream [...]
How to Get Donations for Your Non-Profit
lawrencedirect2016-12-08T10:40:41+00:00At some point, all non-profit organizations ask how to get donations to continue funding their important [...]
Why should you use a Direct Mail Fundraising Company for Your 501 c3 Non-Profit?
lawrencedirect2016-12-01T11:00:00+00:00In today’s challenging economy, many people are strapped for cash. The tight purses don’t just apply [...]
Is Online Giving the Future of Fundraising?
lawrencedirect2016-11-22T10:51:21+00:00What percentage of total fundraising is coming from online donations? I recently came across an excellent [...]
How to Get More Donors for Your Non-Profit by Using Dedicated Landing Pages
lawrencedirect2016-11-17T11:33:46+00:00Imagine being a donor in the process of giving to a non-profit. A potential donor sees [...]
