Email Marketing ROI
lawrencedirect2016-05-13T13:25:57+00:00There are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for [...]
Why Direct Mail Is Still the Heavyweight Champ of Direct Response
lawrencedirect2016-05-12T11:00:00+00:00Direct Mail Solutions The simplest definition of Direct Response Marketing is – “the use of a [...]
Excellent study about gift value, post planned giving commitment
lawrencedirect2016-05-10T07:30:00+00:00I think this study is really important because too many non-profits ask less or shy [...]
Fundraising Emails: Not an EXACT Science
lawrencedirect2016-05-05T12:12:22+00:00It is common wisdom in online fundraising that more email opens and clicks lead to more [...]
Follow the “Golden Rule” on Social
lawrencedirect2016-05-04T10:00:00+00:00I just finished watching this well done PSA (Writers note VERY FOUL LANGUAGE DO NOT WATCH IN [...]
Online Video: The Perfect Fundraising Campaign Idea
lawrencedirect2016-05-03T11:00:00+00:00Online video is a great way to attract new supporters to your cause. They can be [...]
Video Storytelling for Non-Profits
lawrencedirect2016-05-02T11:44:56+00:00Videos are a great way for non-profots to engage donors. Videos bring the viewer to a [...]
Social Media and Non-Profit Fundraising Ideas
lawrencedirect2016-04-28T11:00:00+00:00Social Media is a place where you (and your non-profit) meet your friends, catch up, and [...]
Your website is your drawing room. Social media is your back porch.
lawrencedirect2016-04-26T10:00:00+00:00I write and edit copy for direct mail, email, websites and social media. Each has its [...]
Online Fundraising Today
lawrencedirect2016-04-25T10:00:00+00:00Social Media is becoming an important channel for non-profits. Direct Mail is still key, but social [...]
Direct Mail Solutions
lawrencedirect2016-04-22T14:00:00+00:00The Cost of a Direct Mail Campaign can be daunting to many a non-profit, but really [...]
Help Wanted: Non-Profits and Social Media
lawrencedirect2016-04-22T10:00:00+00:00The entire blog is interesting but one thing that jumped out at me is how much [...]
