“Get people who know how to write to do your writing. And let them do their jobs.”

Another great post by Future Fundraising Now:

"Committee-written or edited copy always ends up like that. Committees can only make it worse. And in the consensus-driven world of nonprofit culture, committees do their evil work all the time.

It's costing them money — because donors don't have time to read that garbage.

And it's shrinking their souls — because it's not motivating them to give as much. And because bad writing does that."

http://tinyurl.com/gnt7foj