My favorite, "New donors you get through disaster fundraising will have terrible retention rates -- tens of percentage points less than you're used to. That's because you get a lot of younger and less-committed donors who have no intention of ever giving again. There's not much you can do about it other than avoid throwing good money after bad.". http://tinyurl.com/ozdaer4 But read me loud and clear. Just because their retention rate is low doesn't mean you don't want their short term gift. You do.
USPS wants more curbside and/or clustered mail drops. This will cut down on the amout of mail that gets read. "Mail recipients say they read and respond to 16 percent of the mail delivered to their doors, 8 percent of the curbside information and 4 percent of what arrives in cluster boxes." It would be interesting to examine the percent response of mail delivered to single family homes, or otherwise to the door, versus curbside and other non to-the-door drops. http://tinyurl.com/n3lxh59
Great #fundraising article. Two key points: Stories beat stats and Choose the right image. 1. In a well-known study, participants were asked to give based on: A story about one starving child. Statistics about starving children A story about a starving child with statistics about starving children. The all-stats/no story version cratered. But so did the story plus the statistics. 2. Choose the right image. This is vital -- show the identifiable victim in distress. Feature this image in the appeal, in the response device or online donation page, even on the reply envelope. And include a caption or other wording that reinforces the victim's name and plight. http://tinyurl.com/mwbulqx
"If your site isn't fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches" http://tinyurl.com/o2nfykp Hint, if you have responsive design you will be OK. Responsive design is where the site recognizes the device the visitor is on and shows a version of the page that is optimized for the screen size.
"Direct mail is the technique of asking strangers for money through the mail. It is not as easy as many people think. Many people who run organizations think they can write the letter and voila the money pours in. In fact, direct mail is a technique, part art part science. And you can lose your shirt if you don’t know the techniques. But the people who know the techniques are masters at moving the people to action. What direct mail guys know is that people will not act unless there is an emergency that has made them angry or fearful. Nothing else works. " http://www.crisismagazine.com/2015/men-dont-march-natural-law
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