My favorite, that helps explain the old copywriting adage, "Repetition in fundraising copy is a good thing!" "Illusory Truth. Repetition makes what you say seem more true to readers. Since you're telling truths, give them the best chance of being perceived as true -- repeat everything that's important as often as possible"
Marks Paneth, an accounting firm that advises nonprofit clients, used online questionnaires and interviews to survey 114 nonprofit leaders, including chief financial officers and board members. Among the other findings: Thirty-five percent of respondents said email-fundraising campaigns are not an effective replacement for direct-mail appeals. And 82 percent said they are concerned that increased dependence on digital fundraising is hampering their ability to communicate effectively with their supporters.
"According to psychologist Paul Slovic’s research about how the head and heart can influence how much people want to give to support a cause, your message is more compelling when you tell the story of one and stick to how a donor’s investment can help that one person, not many."
Recent reports and statistics on fundraising performance of nonprofit groups show that charities are not earning as much money through direct mail appeals as they have in years past. This has prompted some to urge nonprofit groups to take steps to scale down their direct mail efforts and move toward other channels. But the Direct Marketing Association’s annual response rate report paints a different picture regarding the power of direct mail: The study found that direct mail response rates outperform digital channels by a long shot. Direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate (mobile 0.2%; email 0.1% for a prospect list and 0.1% for house/total list; social media 0.1%; paid search 0.1%; display advertising 0.02%). Telemarketing had the highest response rate at 9-10%.

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